Client: Personal Project
Role: Branding/Designer
Objective: To successfully use copywriting, branding, and advertising skills to create the identity of Sparkle and Shine Sparkling Water. I wanted to appeal to the audience of 16-to-24 year old women with the use of trendy song titles and famous quotes for the flavors, a bright blue color palette, and a strong logo design.
Results: Creating a social media presence, five flavors, a full package design, and multiple acceptable logos, I think I successfully brought to life the idea of the brand Sparkle and Shine Sparkling Water.
