Client: Personal Project
Role: Branding/Designer
Objective: To successfully use copywriting, branding, and advertising skills to create the identity of Sparkle and Shine Sparkling Water. I wanted to appeal to the audience of 16-to-24 year old women with the use of trendy song titles and famous quotes for the flavors, a bright blue color palette, and a strong logo design.
Results: Creating a social media presence, five flavors, a full package design, and multiple acceptable logos, I think I successfully brought to life the idea of the brand Sparkle and Shine Sparkling Water.
![](https://cdn.myportfolio.com/e4b54793-0dd4-4cea-a3b4-cf0d763442cc/497d2c4d-87f9-4272-a657-5fcac2a356a5_rw_3840.jpg?h=036e77f520e3d4721fe5ceb8b185012f)
![](https://cdn.myportfolio.com/e4b54793-0dd4-4cea-a3b4-cf0d763442cc/11cf4940-5ee8-440f-96c0-64d3240c98a5_rw_3840.jpg?h=2a5de0d3074ae1fad86245cdaabc7466)
![](https://cdn.myportfolio.com/e4b54793-0dd4-4cea-a3b4-cf0d763442cc/be19a68c-5b06-46d0-89a0-aba5fd0cfd20_rw_1200.jpg?h=4f5c5e017badf6e067dc5bbcbee91600)